Sweet Lily's is a mobile ice cream shop located in Coushatta, Louisiana. The founder approached me with a solid vision but lacked a brand identity that builds trust with customers. The sole purpose of Sweet Lily's is to spread joy and happiness to families with premium sweets. We appealed to energetic families by designing a brand experience that aligns with Sweet Lily's message. The brand's bright and friendly personality engages every member of the family, young and old. In order to make Sweet Lily's stand out from the competition, the founder and I agreed on a unique brand voice complete with a friendly slogan and fun catchphrases.